How to Immigrate to Canada as a Marketing Manager

October 3, 2023


  • Wesley Allan

If you're on this page, you're likely contemplating how to immigrate to Canada as a Marketing Manager. Your journey is about to begin, and this comprehensive guide will walk you through every step of the process. From understanding the array of Canada Immigration Programs to knowing the Canadian job market for marketing managers, we've covered everything.

With its high standard of living and abundant opportunities, Canada is a dream destination for countless professionals. The country's immigration policies are also relatively welcoming, making it an attractive option for individuals worldwide. As a marketing manager, there are numerous pathways you can take to make your Canadian dream a reality.

In this guide, we'll unpack the steps you need to take, the programs you can leverage, and why choosing Canada could be the best decision you'll ever make for your marketing career.

How To Immigrate to Canada as a Marketing Manager

How To Immigrate to Canada

Step 1: Determine Your Canada Immigration Program

There are several Canada immigration programs available for marketing professionals, including:

The Federal Skilled Worker Program

The Federal Skilled Worker Program is one of the most popular routes for how to immigrate to Canada. As part of Canada's famed Express Entry system, this program is tailored to attract skilled professionals worldwide, including marketing managers. It operates on a points-based system, evaluating applicants based on education, work experience, and language proficiency.

To qualify for this program, you must have at least one year of work experience as a marketing manager and meet the minimum education requirements. You must also pass a language proficiency test and score at least 67 points on the Comprehensive Ranking System (CRS). Learn more about the Federal Skilled Worker Program.

The Canadian Experience Class for International Students and Temporary Workers

The Canadian Experience Class is another option, particularly if you are already a student or temporary worker in Canada. This program is for international students and temporary workers with at least one year of skilled work experience in Canada. As a result, it values hands-on experience in the Canadian workforce.

It intends to help those with local work experience and a sound understanding of Canada's culture and working conditions. Find out if you qualify for the CEC.

Provincial Nominee Programs (PNP) for Marketing Professionals

Provincial Nominee Programs (PNP) allow provinces to nominate skilled workers to immigrate to their province based on the criteria set by the government of that province. 11 of Canada's 13 provinces and territories have Canada PNP, and some provinces have specific programs for marketing professionals.

To qualify for a Canada PNP, you must have at least one year of work experience as a marketing manager and meet the minimum language proficiency requirements. If you have a job offer or skills in demand in a particular province, you might consider applying through a Canada PNP. Learn more about Canada PNP.

Obtaining a Work Permit for Marketing Jobs in Canada

Obtaining a work permit is straightforward if you've already secured a marketing job in Canada. Work permits are typically employer-specific, so you'll need a valid job offer from a Canadian employer. Learn more about Canada's work permits.

Step 2: Ensure Your Eligibility

To immigrate to Canada as a marketing manager, you must meet certain eligibility requirements. These vary based on the immigration program you choose but typically include factors like work experience, language proficiency, education, age, and adaptability.

Securing a job offer can significantly boost your chances of successful immigration. To apply for marketing jobs in Canada, you'll need to familiarize yourself with the Canadian job market, build a strong resume and cover letter, and learn to navigate job search platforms effectively. Learn more about how to apply for jobs in Canada.

Step 3: Create Your Online Profile

After determining your immigration program and ensuring your eligibility, creating your online profile on the Immigration, Refugees and Citizenship Canada (IRCC) website is next. Your online profile will include the following:

  • Personal information,
  • Education,
  • Work experience,
  • Language proficiency test results and
  • Connections to Canada.

You must also provide your National Occupational Classification (NOC) code - 10022, for advertising, public relations, and marketing managers.

Step 4: Submit Your Documentation and Pay Your Fees

Once your profile is complete, you must gather supporting documentation. This typically includes:

  • Passports,
  • Language test results,
  • Educational credential assessments,
  • Job offer letters (if applicable) and
  • Police certificates.

Learn more about what documents you need to apply. After submitting these documents, you'll need to pay your application fees.

Step 5: Submit Your Application

After all the preparation, it's time to submit your application. Take one last look to ensure all your documents are in order, pay the processing fee, and hit submit! The processing time for your application may vary depending on the immigration program you are applying for, but generally, it can take several months to process. If your application is approved, you will receive a confirmation of permanent residency and can move to Canada as a marketing manager. Learn more about Canada's immigration processing times.

Marketing in Canada: Is it the Right Move?

Marketing in Canada

You may wonder: is Canada the right place to take my marketing career? Here are five reasons why it may be your best option.

High Demand for Marketing Professionals

Marketing is a core function in most businesses in Canada, and marketing professionals are always in demand across industries. According to the Government of Canada Job Bank, the employment outlook for marketing managers is good, with job opportunities expected to be above average in the coming years.

Competitive Salaries

Marketing managers in Canada earn competitive salaries, with an average annual salary of 85,000 CAD, according to Salaries may vary depending on the industry, location, and experience level.

Diverse Industries

Canada has a diverse economy, with marketing opportunities available in technology, finance, healthcare, and retail industries. This means marketing professionals can find opportunities that align with their interests and skills.

Growing Digital Marketing Industry

The digital marketing industry proliferates in Canada, with companies investing more in online marketing strategies. This means that marketing professionals with digital marketing skills are in high demand.

Quality of Life

Canada is known for its high quality of life, outstanding healthcare system, excellent education system, and diverse culture. Marketing professionals who move to Canada can enjoy a high standard of living and a welcoming community.

Immigrating to Canada as a marketing manager can be an excellent career decision.  To ensure your eligibility, you must meet the minimum requirements for the immigration program you are applying for and have a strong resume and cover letter to apply for jobs in Canada. The digital marketing industry is growing rapidly in Canada, providing marketing professionals with a wide range of opportunities, so you should get started to reap the benefits of life in Canada as soon as possible.


Marketing in Canada

Ultimately, it's natural to have a few lingering questions about the journey you're about to embark on.

What is the Scope of Digital Marketing in Canada?

The digital marketing industry is growing rapidly in Canada, with companies investing more in online marketing strategies. This means that marketing professionals with digital marketing skills are in high demand. Canada's growing digital marketing industry provides marketing professionals many opportunities to work in various industries, including technology, finance, healthcare, and retail.

Can I Bring My Family to Canada on the Programs Mentioned Above?

Yes, depending on the circumstances, you can bring your family to Canada on the Express Entry system, PNP, or work permit. Here are some details:

  • Express Entry
    • You can bring your spouse, common-law partner, and dependent children to Canada if marked as dependents on your Express Entry application. Remember that you must also prove that you can support them financially. If you get married during the Express Entry process, you must inform the IRCC.
  • PNP
    • Depending on your relative's province, they may help your chances with a Canada PNP. To claim points for having a family member in Canada, you must demonstrate that they are currently living in Canada, their status in Canada and that they are your relative.
  • Work Permit
    • If you have a valid work permit, you may be able to bring your family with you to Canada. Your spouse or common-law partner may be eligible for an open work permit, and your dependent children may be eligible for study permits.

It's important to note that not all family members are eligible to come with you to Canada. For example, your parents, grandparents, brother or sister, uncle or aunt, nephew or niece, and other relatives cannot accompany you. Additionally, your dependents cannot arrive in Canada before you. They must arrive with you or after you.